Positioning A Community For Economic Development
The town of Stoneham is a bustling suburb located north of Boston, Massachusetts. With unmatched amenities and acres of conservation land, the community needed to turn its offering into a compelling story. Stirling Brandworks partnered with town stakeholders to redefine public perception through cohesive creative and strategic messaging. The outcome was a brand campaign to inspire residents and drive economic development.
- Strategy Workshop
- Audience Research
- Messaging + Brand Positioning
- Media Planning
- Go-To-Market Strategy
- Analytics + Reporting
Getting to know the community was a crucial step in communicating its offering. Through extensive research, interviews, and focus groups, Stirling was able to distill feedback into actionable insights.
With a unified stakeholder group and a deep understanding of current challenges, the foundation of the strategic brand campaign was set.
Rediscovering What Was Already There
Uniting a Community With
a Cohesive Brand Identity
Launching A Landing Page That Offers More
The landing page empowered the town of Stoneham to pay the campaign positioning forward with the ability to highlight community partners, feature social content and engage new business opportunities.
Making Connections With Video Storytelling
Getting To Market and Proving Value
As a town rich with long-standing traditions and community events, we had the opportunity to soft-launch the campaign at Stoneham’s annual ‘Town Day’ celebration. Campaign banners surrounded visitors as they engaged with various local vendors and explored all Stoneham had to offer. Building upon the initial campaign visibility, Stirling presented the strategy to the business community, ensuring key stakeholders understood how to align themselves with the messaging.
Rolling Out A Community-
Wide Go-To-Market Plan
The plan was complete with a list of key performance indicators (KPIs) Stirling identified as critical in empowering the town of Stoneham to measure campaign success.
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