Junk Junk Baby!
Branding a National Franchise
Built by an escapee of corporate America, Junk Junk Baby came to Stirling Brandworks with ambitious plans for the future. Experiencing steady growth locally, the company eyed expansion into a national franchise. Junk Junk Baby needed brand marketing solutions strong enough to match its ambitions and an agency partner that could provide them.
- Messaging + Brand Positioning
- Messaging Framework
- Brand Development
- Video Production
- Website Design + Dev
- Visual Design
Stirling provided Junk Junk Baby with a dynamic brand strategy and identity package including video content, marketing collateral, various websites designed for a range of audiences, logo design, t-shirts and a revamped fleet of vehicles.
The rebrand and wide range of work successfully helped Junk Junk Baby dominate the local market and conveyed to potential national customers and franchisees the feeling of an established brand.
Positioning A Playful Brand For A National Audience
Starting with a positioning workshop, we explored how the company viewed itself, building personas of prospective customers, franchisees, and funding partners. We examined the competitive set and considered color theory, while a messaging strategy was developed to provide organizational direction. These tools serve as a benchmark for future brand decisions and ensure consistency across all messaging and collateral.
Rolling Out A Complete
We transferred this new identity to trucks, signage, uniforms, investor decks, franchise disclosure docs (FDD), and other required materials to complete the rollout.
Video Puts The Brand In Motion
We cut the video assets into a series of short TV spots for digital advertising channels and a longer form brand video for the web to support the sales process.
Getting To Market And Proving Value
Bringing the refreshed brand to life required a strategic go-to-market plan. Leveraging the insights uncovered during brand development, we proposed a marketing stack for continued expansion with a website structure to support future franchisees. The goal was to serve potential franchisees who needed more context on the business than a typical customer. Lead generation was a vital advertising vehicle as we considered the regional markets that would come online first.
Deploying A Corporate
& Franchise Website
The site also leverages a job management system and sales conversion tools for lead capture. The result is a scalable solution powered for future growth.
We also supported sales enablement by developing a sales presentation, investor deck, and other materials to support the sales team to strike while the iron’s hot.
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