Common Trust Federal Credit Union
Launching a Local Credit Union Into a Regional Brand
Formerly Woburn Municipal Federal Credit Union, the client team was looking for a partner to help manage member marketing and growth. With a recently amended charter and a goal to reach newer communities, Stirling Brandworks initially led the credit union through a name change and go-to-market plan to engage potential members. The first output of the long-standing partnership was a new brand identity, Common Trust Federal Credit Union, and a clear vision to put that brand to work.
- Brand Development
- Identity + Logo Development
- Website Design + Dev
- Video Production
- Digital Marketing
- Analytics + Reporting
The thoughtful approach to this rebrand began with uncovering what current members loved most about their credit union. Stakeholder interviews paved the way for a new brand strategy and a multi-faceted marketing campaign, including TV ads, geofencing, and behavioral targeting.
Stirling’s efforts resulted in click-through rates five times higher than the national industry standard, driving new customers into the credit union’s offices and leading to a 20% increase in business growth.
A Familiar Brand’s New Identity
A New Website For A
Getting To Market And Proving Value
As a result, over forty people visited the branch after being exposed to an ad at another bank within a 3-month period.
Following the success, Stirling launched behavioral targeting within the existing membership base to provide financial-related content with enticing promotions to cross-sell services.
Spreading The Word To The Right Audience
The ad campaign aired across over twenty-five networks, including CNN, Food Network, Fox News, E, and ESPN.
Becoming A Trusted Resource For Members.
We positioned the Common Trust brand on social media as a trustworthy resource for increasing financial literacy, paired with timely communication about promotions, updates, cancellations, and events.
Paired with email marketing, members received consistent messaging - everywhere.
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