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Season 2 Highlight Reel Thumbnail


Season Two Highlight Reel

In this episode of Brand2Brand, Thomas and Veronica take a stroll down memory lane, revisiting some of season two’s greatest moments. From discussing the importance of building brand equity to exploring emerging technology, join us as we dive back into everything we covered during season two.

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Jasper v Sanas

Jasper vs. Sanas: Is AI Coming for Our Jobs?

In this episode of Brand2Brand, Thomas and Veronica discuss artificial intelligence in the workplace, looking at brands like Jasper and Sanas to better understand if AI is really coming for our jobs. We also explore viable AI tools that companies are leveraging to enhance their team’s ability to execute quality work without replacing them. Reference […]

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National Geo v Spatial

National Geographic vs. Spatial: Traversing the Metaverse

In this episode of Brand2Brand, Thomas and Veronica explore virtual reality (VR). We look at emerging VR brands like National Geographic and Spatial to discuss what this technology means for the future of business and how we connect and communicate with each other, along with the areas where this technology still needs to evolve for […]

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Costco v Bed Bath Beyond

Costco vs. Bed Bath & Beyond: What’s in a Brand Name?

In this episode of Brand2Brand, Thomas and Veronica discuss the relationship between price, quality and brand name. We look at brands like Costco and Bed Bath & Beyond to examine the strategies of building brand equity through private labeling. Reference Links:

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Thomas A Stirling View


Leader Of The Brand.

Does Brand Authenticity Always Follow The Leader?

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You Do You. Until You Don’t. Brand Authenticity Gets Personal.

When You’re The Brand.

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Brand authenticity. Get real or get lost.

For a younger and increasingly influential generation of consumers, a brand’s authenticity matters.

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Putting Strong Brands Back to Work

Our new blog series, ‘WTF Do We Do Now? Business in the Time of Corona,’ explores the question business leaders all over the world are asking right now: how do we keep our businesses going—and growing—during a crisis? This week, as businesses slowly begin reopening, our CEO Tom Stirling explains the best ways to communicate your reopening plans to […]

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