Azara Healthcare
Improving Population Health Management with Data Visualization
Overview
Azara Healthcare, a leading provider of solutions designed to support population health, wanted to empower their clients in the community health center and physician practice space to do more with their data. Their products equip these providers with the tools to customize population health initiatives, identify at-risk patients, improve quality, reduce costs, and simplify mandated reporting. The primary focus was DRVS, a centralized data analytics solution that Stirling Brandworks partnered with Azara to build.
Key Services
- User Research
- Competitior Analysis
- Brand Development
- App Interface Design
- Website Design + Dev
- Maintenance & Support
Our Approach
In collaboration with Azara, Stirling provided continuous product design and development, adding features and optimizing the DRVS experience for end-users. The enhanced product was complemented by a newly designed website, complete with a simplified product animation, offering a look at DRVS, without revealing proprietary information.
Through collaboration with the larger Azara team, strong communications across all channels, and strategic guidance, Stirling and Azara forged a partnership that thrives to this day.
ux/ui
Helping Engineering Uncover User Needs
Our process began with a review of the existing application and interviews with real users and critical stakeholders. By breaking features down into user stories, we were able to identify gaps and provide a phased approach to addressing our recommendations.
UX/UI
Rolling Out a CX
Centered Approach
For the next major product go-to-market, we developed concepts from front to back end, ensuring a consistent visual identity and customer experience across Azara’s suite of tools.
Support
Overseeing Ongoing Product Development
Software as a service (SaaS) platforms are never abandoned, and constant optimizations, new feature releases, and development sprints keep engineering teams busy. Stirling’s involvement ensures a consistent end-user experience and provides Azara with a dedicated UX partner.
Marketing
Getting To Market And Proving Value
Like many product companies, Azara communicates with customers and prospects by leveraging email marketing, social media, and their corporate website. Due to fragmented systems, the sales and marketing team did not have the required data and lacked a central repository to manage customer touchpoints.
Marketing
Supporting A Marketing
Stack Rollout
The project team identified HubSpot Marketing and Sales Hub as the best tools to fit the need. Stirling supported the migration, implementation, and rollout of the stack, ensuring seamless integration every step of the way.
Design
Deploying a New
Corporate Website
The Stirling team brought visual balance to the redesigned website, offering an easily navigable, user-friendly experience for visitors. A dynamic product animation loop demonstrated the DRVS tool in action, offering a simplified view of what’s possible with their key product.
Clients Review
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