AI, Engagement, & Niche Marketing: Lessons from INBOUND 2024
Catch up on everything you missed at INBOUND.
Category: Blog
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The 6 Best Holiday Marketing Campaigns of 2023
Big brands have done it again. This year’s holiday marketing campaigns are truly special. These ads bring comfort in uncertain times and share the holiday spirit while driving end-of-year sales. Take a look at our six favorite ads this season and learn how the Stirling Brandworks team can help you make 2024 your brand’s best […]
Top Strategies to Seize the Season and Supercharge Your Sales
As the seasons change, so do consumer dynamics. This creates a golden opportunity for businesses to market to their target audiences differently. Below, we explore how the holidays impact retail sales trends and discover top strategies to help you stand out. The Power of Seasonal Sales It’s not just the weather that transforms during the […]
The Tragic Tales of Cursed Companies and Buried Brands
Welcome to “The Tragic Tales of Cursed Companies and Buried Brands,” a spine-tingling account of slaughtered startups and corporate catastrophes. Hear the haunting stories below of brands that were doomed to die and encounter the ghosts of businesses past to uncover the eerie insights these ill-fated enterprises left behind. Brands That Died By Choice Blockbuster […]
We Created an Entire Campaign Using AI Tools. Here’s How it Went.
In a world driven by technology, artificial intelligence (AI) is rapidly evolving the creative landscape, pushing boundaries and redefining what’s possible. In an effort to stay on top of the latest trends and technology, the team at Stirling Brandworks prioritizes a bi-annual Innovation Day dedicated to learning new skills and tools. Artificial intelligence (AI) was […]
Dissecting the Twitter/X Rebrand
Elon’s back at it again. Twitter has recently undergone a complete transformation, rebranding itself as “X.” The move has left marketers in a state of confusion and skepticism, with some seeing it as a bold and innovative step while others view it as an irrational decision that risks the loss of brand value. Is it […]
Selling to the Next Generation
Why Brands Need to Adapt to Stay Relevant Are you tired of brands trying to appeal to Gen Z and millennials with outdated tactics? It’s like watching your grandma dabbing at Thanksgiving dinner. With these two generations comprising a massive chunk of the consumer market, companies must get creative to capture their attention. In this […]
We Asked ChatGPT About Using ChatGPT to Write a Blog. Here’s How it Went.
How can ChatGPT revolutionize blog writing? As marketers and business leaders, tools like ChatGPT can astronomically shift our team’s productivity. ChatGPT is an AI chatbot developed to mimic and produce dialogue conversationally. It instantly produces content and responses based on the prompts you provide. To share a glimpse of how to leverage the increasingly popular […]
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